Better Call Saul Fans Celebrate 20th Anniversary of Jimmy’s Billboard Stunt

A key moment from season 1 of Better Call Saul is being celebrated online by fans observing its 20th anniversary. This would be the time Jimmy McGill made the news for rescuing a man who’d fallen while working on a billboard, leaving him suspended high above the ground before the lawyer helped pull him up to safety. It was revealed in the series to have been a ruse to get some free advertising for Jimmy’s legal services, though his older brother Chuck (Michael McKean) was never fooled by it.