Disney Pushes for More 3D Releases Leading Up to Avatar: The Way of Water

May 23, 2022

If you were around when Avatar first graced cinemas in 2009, you probably remember audiences buzzing about the 3D effects. No, not the impressive CGI special effects, the 3D novelty involving wearing special glasses into the theater. The success of Avatar’s 3D theatrical run kickstarted a bunch of 3D movies throughout the 2010s until they began to wane later on. But Disney hopes to reignite the 3D craze with Avatar: The Way of Water. Disney’s chief of global film distribution, Tony Chambers, comments with The Hollywood Reporter on the company’s plans to lure audiences back to theaters while COVID-19 is still running amok.

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