IMAX CEO Says Day-and-Date Movie Release Experiment Is Over

April 30, 2022

Richard Gelfond, CEO of screen exhibitor IMAX, believes that the Day-and-Date release experiment for big-budget films is now over. Gelfond’s statement comes in context to the profitable and highly recovering business that the company had in the first quarter of 2022. After a downslide during 2021, which saw continuing limitations on theatre screenings and low audience attendance due to shutdowns in some locations, IMAX recorded a steep rise in theater screenings and the consequent box-office collection in this year’s first quarter.

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